U by Kotex and Fashion Visionary
Patricia Field Empower Girls and
Take a Stand Against the Bland

Young women have design choices to express themselves in all aspects of their lives from fashion to the color of their cell phone, so why do they still have to settle for the boring and institutional look of feminine care? U by Kotex, has partnered with fashion visionary Patricia Field to give young women the opportunity to take a stand against the bland look of feminine care and inspire the category’s future. Jumpstarting female creativity, the line is also now introducing color and design variety on pads and liners for the first time ever, bringing even more style to the U by Kotex line.

Together, U by Kotex and Fashion Visionary Patricia Field are inviting young women to share their inspirations through an online design contest, and help Ban the Bland. To enter, a pad, accessory or inspiration board can be designed and submitted at www.BantheBland.com for the chance to work with Patricia to design a new U by Kotex product and to attend a runway show at Fashion Week in New York City. Designs will be accepted from April 4 through June 29 and then everyone can vote for the winning designs online from August 1 through 24. For everyone who submits or likes a design online, $1 will go to Girls For A Change—a national non-profit organization that empowers girls to create and lead social change within their communities. The new U by Kotex products inspired by the winners and Patricia will be in stores in 2012.

The full press release is here for a little bit more info....

www.BantheBland.com

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