ENTERTAINMENT
From Issue #9
Untamed: Selling the Band
(and some nail polish)
By David A. Mitchell
Most
of you may not have heard of the all-girl trio, Untamed,
but they already have snagged an endorsement deal with the
US-based Rock Hard Cosmetics as spokesmodels for a brand
new shade of nail colour.
Untamed
consists of sisters Alithea Waters, 18, Daniella Waters
, 15, both from Toronto and Kim Moffit, 19, of Guelph, Ontario.
“Finding out about our upcoming nail colour from Rock
Hard was a great experience and it we loved our colour when
we saw it,” says Daniella. Their colour, a soft hot
pink with purple fluorescent shimmers, perfectly suits the
girls and is aptly called “Untamed.”
But
how does an up-and-coming Canadian all-girl band get noticed
by an American company that traditionally aligns themselves
with already established recording artists?
“It
may seem like things are happening so quickly, but these
young ladies have been working on their careers for quite
some time,” says Untamed manager Lindsay Guion of
G-Force Entertainment/Los Angeles. “They are on the
verge of signing a major international recording deal and
they’ve been doing a series of shows and promotional
stops. So, it’s not difficult to see that these ladies
are going to be huge.”
There
is a buzz across Canada and the States as these girls are
practically everywhere promoting their exploding pop hit
“You’re Not Gonna Score” from their debut
album Go All Out, which has just been released to stores
in Canada by D.E.P. on the Kick Ass Records label. Untamed
recently performed in Hawaii at an event sponsored by Sassy
Magazine and have stops scheduled for Las Vegas and Los
Angeles.
“We’re
really excited about all that has been happening,”
says Alithea. “The song is taking off and it’s
great to see that people from all over are starting to respond
to our music.”
Rock
Hard Nails has been seeking talent around the globe for
its celebrity line. Their products represent hip, fresh
images with a fun-loving spirit, with cool names like Merengue,
Disco New Wave and Hard Rock.
Eventually,
the Untamed buzz got to Rock Hard Cosmetic founder and make-up
artist Alison Padavan’s office in New York. “Rock
Hard was very impressed with Untamed. After speaking to
the girls directly, we were totally sold by their enthusiasm
and positive attitude and we are very excited to be working
with them,” Padavan says.
Visit
and www.rockhardnails.com
to get more info. on the girls and this hot line of cosmetics.
Followup
2005: Oops...well, a couple years down the road
and band Untamed is no longer around (and their website
is closed), yet another victim of the fickle and cruel world
of pop music.
