Press
Release, June 18, 2002
Faze
Magazine's Circulation Jumps To 500,000
For its back-to-school issue, Faze Magazine will be
jumping from its regular 250,000 circulation to 500,000 copies, the
largest circulation ever for a Canadian youth publication. The English-language
quarterly magazine, launched in 1999, targets both male and female
readers 13-19 in unprecedented numbers.
The title reaches out to a bright and savvy generation
of teens and young adults with its "well-rounded with an edge"
editorial style according to Faze's Executive Director, Paul Zander.
Lead articles in the Back-to-School Issue range from The History of
Denim to Hot New Cell Phone Technology to Skateboarding to Healthy
Skin to Back-to-School Fashion Makeovers with MuchMusic's VJs. Notable
regular columnists include Ed The Sock. The issue also includes several
high profile contests including a weekend trip for 4 to see and meet
Canadian rockers Our Lady Peace.
With a cover price of $3.50, Faze is sold on newsstands
such as Chapters/Indigo and through paid subscriptions. Hitting shelves
by the first week of August, 350,000 copies of the magazine will be
bundled with teen lifestyle products and sold nationally in Back-to-School
Teen Gift Packs through major grocery, department, drug and music
retail chains. The packs are heavily promoted by retailers and have
a virtual 100% sell-through rate. The targeted packs have the benefit
of ending up in the homes of teenagers in time for the Back-to-School
shopping season.
Additionally, 100,000 copies of Faze will be personally
handed out to socially active teens as they leave school video dance
parties across Canada in September & October.
Major advertisers include Sony, L'Oreal and Procter
& Gamble. A full-colour, full-page ad in Faze Magazine is $7,500.
Advertising on the active Faze.ca website is also offered as
a bonus for advertisers in the printed magazine.
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Faze Magazine has been published quarterly since 1999 by Faze Inc.
Members of Faze's advisory board include Primus Canada's VP Mktg Robert
Warden, National PR's Stephen Hewitt and PJDDB's Creative Director
Neil McOstrich.
For more info please contact us.
i n f o @ f a z e t e e n . c o m
