Press Release, June 18, 2002

Faze Magazine's Circulation Jumps To 500,000

For its back-to-school issue, Faze Magazine will be jumping from its regular 250,000 circulation to 500,000 copies, the largest circulation ever for a Canadian youth publication. The English-language quarterly magazine, launched in 1999, targets both male and female readers 13-19 in unprecedented numbers.

The title reaches out to a bright and savvy generation of teens and young adults with its "well-rounded with an edge" editorial style according to Faze's Executive Director, Paul Zander. Lead articles in the Back-to-School Issue range from The History of Denim to Hot New Cell Phone Technology to Skateboarding to Healthy Skin to Back-to-School Fashion Makeovers with MuchMusic's VJs. Notable regular columnists include Ed The Sock. The issue also includes several high profile contests including a weekend trip for 4 to see and meet Canadian rockers Our Lady Peace.

With a cover price of $3.50, Faze is sold on newsstands such as Chapters/Indigo and through paid subscriptions. Hitting shelves by the first week of August, 350,000 copies of the magazine will be bundled with teen lifestyle products and sold nationally in Back-to-School Teen Gift Packs through major grocery, department, drug and music retail chains. The packs are heavily promoted by retailers and have a virtual 100% sell-through rate. The targeted packs have the benefit of ending up in the homes of teenagers in time for the Back-to-School shopping season.

Additionally, 100,000 copies of Faze will be personally handed out to socially active teens as they leave school video dance parties across Canada in September & October.

Major advertisers include Sony, L'Oreal and Procter & Gamble. A full-colour, full-page ad in Faze Magazine is $7,500. Advertising on the active Fazeteen.com website is also offered as a bonus for advertisers in the printed magazine.

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Faze Magazine has been published quarterly since 1999 by Faze Inc. Members of Faze's advisory board include Primus Canada's VP Mktg Robert Warden, National PR's Stephen Hewitt and PJDDB's Creative Director Neil McOstrich.

For more info please contact
Faze Inc. President, Paul Zander at 416-222-3060 or
p a u l @ f a z e t e e n . c o m