ENTERTAINMENT
Faze Online POM WONDERFUL PRESENTS:
THE GREATEST MOVIE EVER SOLD review by Dana Marie Krook
"He's not selling out, he's buying in."
From the director of Super Size Me, comes a new documentary about branding, advertising and product placement--but it's all financed and made possible by brands, advertising and product placement.
Morgan Spurock takes you into the world of advertising within the entertainment business and invites his audience to witness his attempt at carving a path through it all.
You'll be surprised at how much product placement we see everyday, but never really recognize. From the drinks, to the cars, to the electronics and even shampoo, anything that is seen on screen is not there by accident--or for a small price.
Morgan says this is his best film yet, so if you liked Super Size Me or any of his other projects, you'll have to check this one out.
We got the chance to chat with the film-maker. Check it out:
After watching this film, what does the audience walk away with?
MS: It changes the way you watch movies. It changes the way you look at entertainment. After you watch this film, you will notice and see things in film and television that you never saw before. And you’ll understand the process that got them there. I think that level of awareness for an audience is spectacular.
What was the most unexpected thing that happened when making the film?
MS: For me, the most unexpected thing is that anybody agreed to pay for it. We actually got brands to say yes—considering we called 600-and-some brands. We were hundreds of brands in before the first brand said yes, which was Ban Deodorant.
You say at the end of the film that no brand had final approval on the movie. Why was that important to you?
MS: It was important for us that we had the ability to make the movie that we wanted to make. Nobody got to see the film before it premiered at Sundance.
Morgan's next documentary, called Comic Con Episode Four: A Fan's Hope (all about the hugely popular comic book convention in San Diego) is premiering at the Toronto International Film Festival (TIFF) this September.
Pom Wonderful Presents: The Greatest Movie Ever Sold is available on Blu-ray and DVD August 22nd, 2011. Check it out!
Morgan Spurock takes you into the world of advertising within the entertainment business and invites his audience to witness his attempt at carving a path through it all.
