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Press Release
Nike Shox VC IV

Toronto, ON - For the first time ever, Canadian ballers and sneakerheads have an opportunity to get their hands on the exclusive Vince Carter IV.


The Nike Shox VC IV basketball system is inspired by Vince Carter of the Toronto Raptors, one of basketball's most high flying, exciting and dynamic players. "With the VC IV we've combined a 6-column Shox system with forefoot Zoom Air to provide superior heel to toe transition to help translate Vince's energy into smooth, explosive elevation," says Tracy Teague, Footwear Design Director of Nike Basketball and VC4 designer. "There are several musical connotations in the VC IV from the Treble Clef and Forte' symbol on the outsole, to the music bar and percussion notes on the upper. We've tried to bring another side of Vince into the overall design execution."

The 4th edition of the Vince Carter signature sneaker is exclusive to Canada and now more accessible to consumers with a retail price of $179.99 (CDN funds). "Nike Shox VC IV is designed to propel one of the game's best players to the highest levels of explosiveness, responsiveness and quickness," says Derek Kent, Head of Corporate Communications, Nike Canada. "Vince is a tremendous athlete and we are thrilled that he is introducing an exclusive colourway to Canada."




VISIT WWW.NIKEBASKETBALL.COM



About Nike

NIKE, Inc., based in Beaverton, Oregon, is the world's leading designer and marketer of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned Nike subsidiaries include Bauer NIKE Hockey Inc., the world's leading manufacturer of hockey equipment; Cole Haan(R), which markets a line of high-quality men's and women's footwear, accessories and outerwear, and Hurley International LLC, which markets action sports and teen lifestyle apparel. Nike Canada Ltd. was established in 1984 and is based in Thornhill, Ont. Visit Nike.com
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